Shakr: New Branding

Over the years, Shakr, a business solution for individualized video at scale, has been improving its platform, introducing new features, and expanding its teams across the globe. As Shakr grew, they needed a brand that best reflected why they exist, what they believe in, and where they were headed. To do this, they needed a brand as strong as its people, and, even more importantly, a brand that moves towards the scale of success of social media. For Shakr, this marked a new chapter in their ongoing mission to help brands and marketers succeed on social media.

The Task: New Branding – Build a new strategic brand identity and messaging framework that reflected the company’s new direction: video at scale for enterprise-level customers and a complete departure from their SMB offerings.

Challenges:

• Repositioning Shakr as a thought leader in an oversaturated market of personalized videos.

• Repositioning Shakr for new customer bases.

Solution: New visual branding, messaging, and lexicon:

• Differentiated the company from its past messaging, services, and competitors.

• Helped set the tone and nuances that aligned with enterprise customers.

• Minimized the brand for a more elegant, professional look, feel, and tone.