DSW
Inspiring self-expression, female empowerment and individuality are the focus of the DSW campaign, My Shoes. My Way.' The campaign launched on broadcast and digital and ran throughout the fall and Holiday seasons.
DSW: My Shoes, My Way
Inspiring self-expression, female empowerment, and individuality are the focus of the campaign, My Shoes. My Way. The campaign launched on broadcast and digital and ran throughout the fall and holiday seasons.
To create an ode to individual self-expression, a variety of strong, confident women were put into the spotlight. Shot on location in New Orleans, the campaign cast real-life local women and girls, including a lead ballerina, a couple, and students at the Sophie B. Wright Charter School, which also served as one of the shoot location vignettes.
Soundtracked by actress and musician Hailee Steinfeld's song "Most Girls," the film showcases how every woman is unique, and so is her style.
My Shoes My Way
We all march on in our own style.
And there is no right way
to rock the shoes we wear.
Every journey is different.
Created by each of us
with every step, run and leap we take.
Through our paths may cross,
and we may share the same love
of designers shoes, a great deal, and even the same pair of killer heels.
The story of our stylish steps is as unique as we are, as we march on in every shape, size, and color possible.
Find your way at DSW.
