Ayesha Curry: Elite Daily Partnership

In order to build Kaiser Permanente's credibility with Millennials, we aligned with Elite Daily’s health-centric verticals, dedicated to content that empowers Kaiser’s audience to take control, inspiring them to lead healthier and happier lives. We employed a series of promotional and distribution tactics that cut across the wider Millennial audience, with the help of Ayesha Curry, to reach those who are more inclined to take a holistic approach to health. By leveraging similar resources on Elite Daily, Kaiser’s “Powered by Health” initiative, and Ayesha’s network and fan base, we offered additional resources to the audience, just one click away.

Kaiser Permanente campaign success highlights:

Branded Video:
2.6M total video views
AV: 217% of the campaign goal of 1.2M views
Branded Articles:
633K article views
AV: 146% of the campaign goal of 433K Page Views
Instagram:
Over 100K social engagements exceeding site average
3.7% ER
AV: Exceeding site average of 2% ER