Kaiser Permanente & NBA: Bad Habits Into Good
We turned Stephen and Ayesha Curry into health and lifestyle coaches, asking people to turn their bad habits into good ones. Through TV, digital, and social content, we remind people that all habits are healthy habits, and with enough practice, you can be happier when you're healthier.
AskCoachCurry.com is full of topics that lead you to Plays. Each play has video content from Stephen and/or Ayesha talking about their own take on everything from social media habits to stress relief to guilty pleasures. The site was also loaded with sharable gifs highlighting their playful personalities.
